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碩方空間設計

碩方空間設計Shuo Fang Design

Shuo Fang Interior Design has built a strong foundation through years of hands-on experience. However, the previous website translated this depth into dense information, increasing the effort required for visitors to grasp the brand's value.

I restructured the information architecture and refined the reading flow to make project content and service processes clearer and easier to scan. In parallel, I designed a more guided conversational form to encourage users to share detailed requirements, enabling the team to capture more complete customer information at the earliest stage.

Toolkit

FigmaWebflowGoogle Analytics

Key Challenges

1

Stakeholders need detailed input, while users lack motivation to fill long forms.

2

Overloaded content and messy layout made the site hard to scan and digest.

3

Content needed a flexible structure instead of rigid, fixed formats.

1
Form Design

Balancing Business Needs and User Effort

Designed a guided form that starts with minimal input and progressively encourages detailed descriptions, aligning business needs with user willingness while maintaining strong completion rate—even with extended fields.

商業需求與用戶慣性的衝突中找出解法 1
2
Content Strategy

From Information Overload to Skimmable Narratives

Reorganized content structure and narrative hierarchy to improve scannability, reduce repetition, and align service messaging with user reading paths.

將冗長內容轉化為用戶導向敘事 1
將冗長內容轉化為用戶導向敘事 2
將冗長內容轉化為用戶導向敘事 3
將冗長內容轉化為用戶導向敘事 4
3
CMS Design

Flexible Content Management

Built a flexible CMS workflow that allows business owners to manage and update content independently, keeping it fresh without developer dependency.

彈性且直覺的後台內容管理 1

More

  • Effective Data Collection
  • Website Restructuring
  • Flexible Content Management

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